Korean makeup is renowned for its flawless finish and natural beauty. The focus is on enhancing natural features rather than masking them. This season, dewy skin and bold brows are key elements. The use of innovative products and techniques is a hallmark of Korean beauty. From BB creams to cushion compacts, Korean beauty brands are constantly pushing the boundaries of innovation. The emphasis on skincare is also a significant aspect of the trend. Korean makeup is not just about aesthetics; it’s about self-care and confidence. The focus on natural beauty and the use of high-quality products contribute to a holistic approach to personal care. The trend is also influenced by the popularity of K-dramas and K-pop, with makeup looks often mirroring those seen on screen.
성수에 스며든 프렌치 무드, ‘르니나’와 ‘오끌레르’ 성수스토어 오픈
레이커, 복합 라이프스타일 공간으로 브랜드 정체성 강화 ‘르니나’는 바캉스 컨셉, ‘오끌레르’는 브라렛 어필 르니나
